For a celebrity brand or collaboration to resonate with customers – and ultimately, perform – the celebrity in question must authentically demonstrate genuine enthusiasm and personal use of the product(s). It’s that simple.
Winning examples include Fenty Beauty (Rihanna regularly fronts her own campaigns), Pharrell x Adidas (who can forget that now-decade-old image of him sitting around his 50 colourways of Superstars?) and Travis Scott x Nike, an alliance paramount to the current sneaker landscape that is gearing up for another release that is guaranteed to instantly sell out: the Travis Scott x Jumpman Jack “bright cactus”.
It’s the colourway the rapper wore last week whilst completing a side quest in Nevada (you can read about that here).
Needless to say, we’re very excited about the official news of the drop.
The Jumpman Jack “bright cactus”, arriving this week, is the fourth colourway of the silhouette co-designed by Scott and Jordan Brand’s design team.
The titular colour – a highlighter yellow hue – affords the solid, all-purpose sneak a dose of new energy.
Scott has rocked the kicks several times over the last few months with his regular unfussy hues of browns and beiges, in conjunction with black and blue denims, busting any notion that these slightly more vibrant sneaks will be a challenge to style.
Rather, they offer a necessary neon injection that revitalises his frequently emulated desert style for the summer; a striking style move his neutral-loving fans should consider.
When is the Travis Scott x Jordan Jumpman Jack “Bright Cactus” dropping?
The “bright cactus” Jumpman Jack is launching on the morning of Wednesday 30 April.
Where is the Travis Scott x Jordan Jumpman Jack “Bright Cactus” dropping?
Though we’re yet to receive confirmation about whether or not the “bright cactus” Jumpman Jack will release – as usual – on Nike’s SNKRS app, we can confirm the sneakers are releasing at the below retailers.
As always, you can grab a pair early by paying a premium price on resell platforms such as StockX.
What sizes does the Travis Scott x Jordan Jumpman Jack “Bright Cactus” come in?
Like previous launches, the “bright cactus” Jumpman Jack arrives in full family sizing, meaning toddler, kids and adult sizes ranging from a UK1.5C to a UK17.
How much does the Travis Scott x Jordan Jumpman Jack “Bright Cactus” cost?
“Bright cactus” is priced at £185 for adults, £75 for kids and £59 for toddlers.
How does the Travis Scott x Jordan Jumpman Jack “Bright Cactus” fit?
The “bright cactus” should fit true to size, and wide enough to accommodate the widest feet.
